Ritual = Invitation. Barrier Repair = Destination.

Begin gently. Step up when your skin is ready. Replenish as required.

Skincare designed as a journey, not a quick fix.

Why skin changes over time?

Skin naturally changes as we move through different stages of life. Its ability to retain moisture and protect itself can shift, and routines that once felt enough may no longer provide the same comfort.
This is where a gentler, more considered approach becomes important. Beginning with simple daily rituals and, when needed, stepping into deeper barrier support allows your skincare to evolve with you.

Hydration isn’t enough — your barrier needs support.


As skin matures, it can lose some of its natural ability to protect and support itself.

Even if you’re adding moisture, that hydration can escape through a weakened barrier. Supporting the skin barrier helps lock in moisture, reduce sensitivity, and allow your skin to respond better to the products you use.


This is why fewer, more focused products often work better.

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“Every day is a fresh start for your skin.”
“Routines that soothe, not stress.”
“Comfort in your routine, calm in your skin.”


The intention behind this

Skincare shouldn’t feel complicated or overwhelming.
It should feel calm, intuitive, and supportive.


This line was created to respect your skin’s natural balance, with fewer, more focused steps that bring comfort and confidence to everyday care.

Joern Hopp

Founder, The Norfolk Herbalist

About Us

Where science meets nature, and care is held with intention.

The Norfolk Herbalist was created by Joern Hopp, bringing together a background in pharmacy, chemistry, and herbalism with a quieter approach to skincare. Each product is made with the belief that care should feel honest, gentle, and considered.

The work began through personal experience with sensitive, reactive skin and a growing awareness that skincare didn’t need to promise more – it needed to do less, better. By returning to first principles, respecting the skin, and allowing science and plant wisdom to sit side by side, a calmer way of caring emerged.

What started as a personal search became a way to support others looking for simplicity, balance, and trust in their routine.

Kindness guides every decision.

Products are vegan, cruelty-free, palm-oil free, and thoughtfully sourced. These are not trends, but quiet commitments to people, animals, and the environment.

Everything is made in small batches, with care given to formulation and packaging alike.

Skincare created slowly, purposefully, and with respect for both skin and planet.